With a background as an Art Director I became a part of the founding team of Ottoboni, one of the largest digital agencies in Sweden in the early 2000's. Since the start 2001 I’ve had great influence in how we shaped the company’s successful Branding, UX- and Visual Design offer.
During my years at Ottoboni I was Head of Design Department, a group of Art Directors, Product/Service Designers, Motion Designers, Copywriters and Content Producers in our Stockholm office.
As a member of the management team my role was wide and consists; running strategic initiatives, developing our processes and methods, recruiting and coaching our designers.
In between my role as Head of Design I also designed digital products and services for our clients. Working hands on with UX Design and Visual Design is my passion and I always believed this was “a must” to maintain the understanding of design, the tools and methods, the user needs and behaviours and the practical evolution of design.
In the late 2016 I became Head of Design Department at Nordic Morning Agency in Stockholm. Here I combined the Team Lead role with a Senior Digital Product Designer role.
In the summer of 2018 I decided to start my own business as a freelance Digital Product Designer and Art Director.